Blog

In today’s digital age, non-governmental organizations (NGOs) are making a profound impact on their communities. Let’s explore how local NGOs like the King Hussein Cancer Foundation, Tkiyet Um Ali, and Charity Clothing Bank are thriving in the digital era: – King Hussein Cancer Foundation and Center مؤسسة ومركز الحسين للسرطان: With a strong online presence, KHCF […]

Amidst uncertainty in the world, the role of businesses and marketers is of new importance. The impact of our actions goes beyond brands – it shapes communities and provokes certain calls to action. Marketers today find themselves navigating the complexities of promoting products during war times. It’s crucial to acknowledge the ethical dimensions at play. […]

After attending a quick training by Jeff Gunderman in Amman, my mind wandered about the idea of OOH and its validity in the time of social media ads. In the ever-changing world of digital advertising, where every scroll brings a new promotion and every click leads to a sponsored post, it’s easy to overlook the […]

In today’s ever-changing business environment, executing a marketing plan successfully requires more than just brilliant ideas and strategies. It demands a robust supportive system that can overcome challenges and ensure every step of the plan is executed seamlessly. 💼🌟 Finance:Without adequate financial support, even the most ingenious marketing plans can fall flat. A well-planned budget […]

Having so many mixed thoughts about this made me research over and over and today I want to share some insights into a common challenge faced by marketers – the temptation to set too many goals for a single marketing campaign. As marketers, we are always striving for success, and it’s only natural to want […]